Author Index

A

  • A'arabi, Seyyed Mohamad The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Aali, Samad Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank [Volume 8, Issue 3, 2016, Pages 503-528]
  • Aali, Samad Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Aali, Samad The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
  • Aarabi, Seied Mohamad Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Aarabi, Seyed Mohammad Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Aazami, Amir Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
  • Abachian Ghasemi, Reza Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Abbasi, Abbas The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • Abbasi, Abbas Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Abbasi, Ebrahim A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2015, Pages 827-844]
  • Abbasi, Faezeh Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
  • Abbasi, FATEMEH Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Abbasi, Tayebeh Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Abbasian, Ezatollah Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Abbasi Beni, Fateme A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
  • Abbaspour, Ferdos An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
  • Abdarzadeh, Pedram Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
  • Abdarzadeh, Pedram Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Abdi, Naser Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
  • Abdollahi, Ali Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Abdolvand, M.A Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Abdolvand, Mohammad Ali Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Abdolvand, Mohammad Ali The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Abdolvand, Neda Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Abdullahi, Dr Yazid Abubakar The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
  • Abedi, Babak The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
  • Abedi, Ehsan Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Abedi, Ehsan Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
  • Abedi, Ehsan Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Abedi, Ehsan Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Abedi, Ehsan Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Abedi, Hossein Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
  • Abedi, Hossein The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
  • Abedini, Fateme Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Abolfazli, Seyyed Abolfazl Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
  • Abolhasani Targhi, Fateme The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Abooye Ardakan, Mohammad A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Abooyee Ardakan, Mohammad Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Abrishamkar, Mohammad Mahdi The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
  • Adabi Firoozjaei, Ali Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Adib hajbagheri, Soraya The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
  • Adibzade, Marzie The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
  • Adinov, Hayat A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Adousi, Ali Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Adousi, Hossein Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
  • Aghaee, A. Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Aghaee, M Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Aghaee, R. Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Aghaei, mohammad Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
  • Aghaei, Mohammad Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Aghajani, Mojtaba Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
  • Aghajeri, Masoumeh The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • AGHAMOHAMADI, ZOHREH The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
  • Aghazade, Hashem Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Aghazade, Hashem Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
  • Aghazade, Hashem Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
  • Aghazade, Hashem Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
  • Aghazade, Hashem “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
  • Aghazade, Hashem Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
  • Aghazade, Hashem The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Aghazade, Hashem Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Aghazadeh, Hashem The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
  • Aghazadeh, Hashem Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Aghazadeh, Hashem Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Aghazadeh, Hashem Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Aghazadeh, Hashem Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Aghdasi, Mohammad Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Aghili, Seyed Vahid Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Ahadi, Pari Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Ahadi, Pari Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Ahghar Bazargan, Negin The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Ahmadi, ABBAS Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
  • Ahmadi, Heidar Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
  • Ahmadi, Heidar Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
  • Ahmadi, Parviz Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2011]
  • Ahmadi, Parviz Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Ahmadi, Parviz Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
  • Ahmadi, Parviz Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
  • Ahmadi, Somayeh The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
  • Ahmadi, Zeynab The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Ahmadi Alvar, Zahra Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
  • Ahmadian Rad, Soodeh An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
  • Ahmadizad, Arman Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Ahmadpour, Mahmood Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Ahmadpour Daryani, Mahmood An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
  • Ahmedzadeh, Mostfa Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Akbari, Mahdi The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
  • Akbari, Mehran Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
  • Akbari, Mohsen The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
  • Akbari, Mohsen Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Akbari, Mohsen Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Akbari, Mohsen Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Akbarpour, Haleh Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
  • Akbarzadeh Safui, Morteza Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
  • Akhavan, Maryam Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Akhavan kharazian, Maryam Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks [(Articles in Press)]
  • Akhavan Kharazian, Maryam Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Akhavan Kharazian, Maryam Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Akhondzadeh-Noughabi, Elham An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
  • Akhondzade Noghabi, Elham A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
  • Alaie, Hossin Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Alambeigi, Amir Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Alavi, Sayyed Moslem Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
  • Alavi, ُSayyed Moslem Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Alavi, Seyed Moslem Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
  • Alavi, Seyed Moslem The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
  • Alavi, Seyyed Babak The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Alavi, Seyyed Moslem Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
  • Alavi, S. M An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
  • Alavialavimoslem, Sayyed Moslem Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
  • Alavi Foumani, Seyedeh Fatemeh The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
  • Alavi Foumani, Seyedeh Fatemeh A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Alavimatin, Yagoob Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Alavizadeh, Mahdiehsadate Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
  • Albadavi, Amir Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Albadvi, Amir An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
  • Albadvi, Amir An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
  • Alefpour, Maryam Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
  • Alefpour Tarakameh, Maryam The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Alidadi, Yaser Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
  • Alidadi, Yasser The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
  • Aligholi, Mansoureh Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Aligholi, Mansoureh Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
  • Aligholi, Mansoureh Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
  • Alimirzaei, Gholamreza Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2011]
  • Alipoor, Vahideh Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Alipoor, Vahideh Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Alipoor, Vahideh Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Alipoor, Vahideh The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
  • Alipour, Sima Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Alizadeh, Nahid The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks) [Volume 6, Issue 3, 2014, Pages 601-622]
  • Alizade Sani, Mohsen The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
  • Allahverdi, Mostafa The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Allahverdi, Mostafa Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Allahyari, Ashkan Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
  • Allameh, Mohsen Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
  • Alvar, Zahra Ahmadi The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Amani, Mahdieh Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Amani Beni, Mojtaba Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
  • Amin, Fereshteh Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
  • Amin, Fereshteh Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Amini, Alireza The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Amini, Alireza Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
  • Amini, Alireza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Amini, Mohammad Taghi The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
  • Amini Khiabani, Gholamreza Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Amin Naseri, Mohammad Reza An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
  • Amiri, Mojtaba Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Amiri, Saba Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
  • Amiri Aghdaie, Seyed Fathollah Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2021, Pages 1092-1116]
  • Amirkhani, Amirhossein Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Amirshahi, Mirahmad Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2012, Pages 19-34]
  • Amirshahi, Mirahmad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Amirshahi, Mir Ahmad Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Amiry, Mojtaba Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Amiry, Shima The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Amoei Ojaki, Ali Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
  • Amoei Ojaki, Ali The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
  • Amoei Ojaki, Ali Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Amraee, Hafez The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Anoosheh, Morteza Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2021, Pages 1030-1049]
  • Ansari, Azarnoosh The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Ansari, Azarnoosh An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Ansari, Azarnoosh Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Ansari, Azarnoosh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Ansari, Azarnoush An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
  • Ansari, Manochehr A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Ansari, Manouchehr Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Ansari, Manouchehr Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
  • Ansari, Manouchehr Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Ansari, Manouchehr The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Ansari, Nafiseh Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
  • Ansaripur, Somaye Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • AQbooyee Ardakan, Mohammad Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
  • Aqili, Seyed Vahid Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Arablooye Moghaddam, Saeed Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
  • Arefi, Amin Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Arjmand, Khadijeh Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
  • Arjomadi, Ata Alah Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Asadi, Ali Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Asadi, Fatemeh Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Asadi, Mahmoud Reza Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Asadi, Mohammad Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
  • Asadolahi Dehkordi, Elahe Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
  • Asadolahi Dehkordi, Elahe Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
  • Asadzadeh, Abdollah A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
  • Asemandoreh, Yaser Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Asgari, Asgari Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Asgari, Mohammad Ali Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Asgari, Naser The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
  • Asgari, Nasser The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
  • Asgari, Nasser Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance [Volume 10, Issue 2, 2018, Pages 339-420]
  • Asgari, Nasser Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Asgari, Razieh Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
  • Asgarnezhad Nouri, Bagher The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Asgarzadeh, Sayyed Mohsen Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Asghari, Qasem Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
  • Asgharinajib, Maryam Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Asgharizadeh, Ezat Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Asgharkhani, Tara Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • Ashkani, Mahdi The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
  • Ashofteh, Iman Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
  • Askari, Azadeh Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Askarifar, Kazem The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
  • Aslanpour Alamdari, Neda Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Assadzadeh, Ahmad The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
  • Assarian, Mohammad Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
  • Ataei, Bahareh Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
  • Ataei, Mahdi Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
  • Ataei, Mahdi Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
  • Ataherian, Samaneh The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2015, Pages 791-807]
  • Atashin, Shayan The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
  • Atefatdoost, Alireza Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Attaran, Javad A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Azad, Naser Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Azad, Shahram Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
  • Azad, Shahram Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
  • Azad Armaki, Mohamad Taghi Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
  • Azadeh Del, Afsane Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Azar, Adel An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
  • Azar, Adel Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Azar, Adel Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Azar, Adel Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Azar, ََََََAdel Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • AZAR, adel Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
  • Azimi Hasani, Mohammad Mahdi Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Azizi, Iman Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Azizi, Shahriar Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
  • Azizi, Shahriar A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
  • Azizi, Shahriar Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Azizi, Shahriar Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Azizi, Shahriar Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
  • Azizi, Shahriar Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Azizi, Shahriar Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Azizi, Shahriyar Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Azizi, Shahryar The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Azvar, Hiva Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2015, Pages 665-685]

B

  • Babaei Siahkalroodi, Sirous Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Bafandeh Zendeh, Alireza The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
  • Bagheri, Abolfazl Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Bagheri, Fatemeh Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
  • Bagheri, Mesbaholhoda Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
  • Bagheri Rooch, Alireza Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
  • Bahagir, Asadollah User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Baharestan, O Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Bahrainizad, Manijeh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Bahrainizad, Manijeh Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Bahrainizadeh, Manijeh Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
  • Bahrainizadeh, Manijeh Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
  • Bahrainizadeh, Manijeh Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
  • Bahrami, mojtaba Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
  • Bahrami, Sanaz A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Bahrinejad, Reihaneh Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
  • Bahrinizad, Manije Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Bajmalooye Rostami, Hamideh The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Bakhshi, Fariba The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
  • Bakhshizade, Kobra Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
  • Bakhshizadeh Borj, Kobra Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
  • Baktash, Farzane Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]
  • Balaghi Inalu, Mohammad Hossein Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
  • Balali, Majid The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
  • Balochi, Hosein The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
  • Balouei Jamkhaneh, H. Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Bani Hoseinian, Bita Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Bannazadeh, Mohammad Javad Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
  • Bannazadeh, Mohammad Javad Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Baradaran, Vahid Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
  • Barani, Samad The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Barari, Mojtaba The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
  • Barari, Mojtaba Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
  • Barati, Abolfazl Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Barati, Abolfazl Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Barzdeh, Mohammad Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Bashokouh, M The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
  • Bashokouh, Mohammad Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
  • Bashokouh, Mohammad Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
  • Bashokouh Ajirlo, Mohammad An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
  • Bashokouh Ajirloo, Mohammad Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
  • Bastam, Hadi Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
  • Bazargan, Abbas An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
  • Behnamian, Javad Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
  • Behyar, Pedram Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
  • Behzadi, Maryam Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Bidram, Hamid Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Biglari, Mohammad Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
  • Biranvand, Hamidreza Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
  • Biriaei, Hanieh Sadat A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2011]
  • Bodaghi Khajeh Noubar, Hossein Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Bolur Parsa, Mohamad Reza Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
  • Bordbar, Arefeh Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Boudlaie, Hasan Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
  • Bromideh, Ali Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]

C

  • Chirani, Ebrahim Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
  • Chitsazan, Hasti Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
  • Choobandian, Rezvan Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Colabi, Amir Mohammad Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]

D

  • Dadbeh, Shiva Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Daghighi Asli, Hashem Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Damoori, Dariush Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
  • Danaeefard, Hasan Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Danaee Fard, Hasan Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Danaei, Abolfazl Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Daneshgar, Mohammad Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Daneshgar, Mohammad The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Darabi, Davood Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
  • Darzian Azizi, Abdolhadi Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
  • Darzian Azizi, Abdolhadi Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
  • Darzian Azizi, Abdolhadi Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Dashti, Mehdi Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
  • Davari, Ali Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Davari, Ali Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Davodian, Amirhossein Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
  • Davoodian, Amir hossein A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
  • Dehdashti, Zohreh Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
  • Dehdashti, Zohreh Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities [Volume 10, Issue 1, 2018, Pages 121-144]
  • Dehdashti Shahrokh, Zohre The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
  • Dehdashti Shahrokh, Zohreh Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • Dehdashti Shahrokh, Zohreh Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Dehdashti Shahrokh, Zohreh The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
  • Dehdashti Shahrokh, Zohreh Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Dehdashti Shahrokh, Zohreh Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Dehghan, Alireza Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
  • Dehghan, Amer The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Dehghanan, Hamed Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
  • Dehghan Dehnavi, Hasan The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
  • Dehghani, Adele The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
  • Dehghani Samani, Nastaran Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Dehghani Samani, Nastaran A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
  • Dehghani soltani, Mehdi Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
  • Dehghani Soltani, Mahdi A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Dehghani Soltani, Mahdi Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
  • Dehghani Soltani, Mahdi Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Dehyadegari, Saeid Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network) [(Articles in Press)]
  • Delafrooz, Narges Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
  • Delafrooz, Narges Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Delbari Ragheb, Fatemeh Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 37-92]
  • Delkhah, Jalil Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Dindar, Yashar An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
  • Dinparast, Faez Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Divandari, ali Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2011]
  • Divandari, Ali Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
  • Divandari, Ali Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
  • Divandari, Ali A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Divandari, Ali A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
  • Divandari, Ali Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
  • Divandari, Ali Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
  • Divandari, Ali A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
  • Divandari, Ali Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
  • Divandari, Ali Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
  • Divandari, Ali Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Divandari, Ali Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Divandari, Ali New horizons of questioning for researchers [Volume 14, Issue 1, 2022, Pages 1-3]
  • Divandari, Ali Editor's note: The researcher's encounter with methodology and theory [Volume 14, Issue 2, 2022, Pages 197-198]
  • Divandari, Ali Interpretive research and help to understand the complexities of management. Business Management [Volume 14, Issue 3, 2022, Pages 377-378]
  • Divandari, Ali Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
  • Divandarri, Ali Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Doaei Oskoei, Mahshad Alsadat Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
  • Doostar, Mohammad Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
  • Dorostkar Ahmadi, Nahid Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Dostar, Mohammad The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2015, Pages 687-708]
  • Doustar, Mohammad Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Doust Mohammadi, Mohammad A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]

E

  • Ebrahimi, Abbas Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
  • Ebrahimi, Abdolhamid Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
  • Ebrahimi, Abdolhamid A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
  • Ebrahimi, Abolghasem The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
  • Ebrahimi, Abolghasem The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Ebrahimi, Abolghasem A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
  • Ebrahimi, Abolghasem The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
  • Ebrahimi, Abolghasem Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
  • Ebrahimi, Abolghasem Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Ebrahimi, Abolghasem Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Ebrahimi, Abolghasem Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Ebrahimi, Alireza Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
  • Ebrahimi, Ebrahimi The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
  • Ebrahimi, Elham Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Ebrahimi, Elham Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Ebrahimi, Mehdi Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Ebrahimi, Seyed Babak Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
  • Ebrahimpour, Habib A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
  • Ebrahimpour, Mostafa Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Ebrahimpour Azbari, Mostafa The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
  • Eghbali, Akram The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
  • Ehsan, Abdorahman Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
  • Ehsani, Razieh Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Ehsani Moghadam, Neda An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
  • Eidi, Fatemeh Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Ekhlassi, Amir Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
  • Elahi Gol, Akram Elahi Gol A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Esfandiari, Mostafa Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
  • Esfidani, Esfidani Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Esfidani, Mohamadrahim Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Esfidani, Mohamad Rahim Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
  • Esfidani, Mohammad Rahim Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
  • Esfidani, Mohammad Rahim The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
  • Esfidani, Mohammad Rahim Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
  • Esfidani, Mohammad Rahim interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
  • Esfidani, Mohammad Rahim Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
  • Esfidani, Mohammad Rahim A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • Esfidani, Mohammad Rahim Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Esfidani, Mohammad Rahim The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Esfiddani, Mohammad Rahim Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Eslahi, Fatemeh Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
  • Esmaeelpour, Reza Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Esmaeelzadeh, Ali The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Esmaeilpoor, Majid Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
  • Esmaeil pour, Fariba Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
  • Esmaeilpour, Fariba Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Esmaeilpour, Majid Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Esmaeilpour, Majid Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Esmaeilpour, Majid Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
  • Esmaeilpour, Reza Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
  • Esmaeilpour, Reza The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2015, Pages 687-708]
  • Esmaeilpour, Reza Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
  • Esmaeilpour, Reza Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
  • Esmaeilpour, Reza Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Esmailpour, Hasan Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
  • Esmailpour, Hassan Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Esmailpour, Majid Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Estiri, Mehrdad A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
  • Estiri, Mehrdad Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Etemadi, Hossein Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
  • Eyvazi Heshmat, Ali Asghar Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]

F

  • Faezy Razi, Farshad Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Faghih, Alireza Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
  • Faizabadi, Hamideh Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
  • Fakharyan, Meysam Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
  • Fakher, Eslame Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
  • Fakoor saghiye, Amir Mohammad Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
  • Fakor, Amir Mohammad The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
  • Falah Shams, Mirfayz A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
  • Fallah, Mohammad Ali The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Fallah, Mohammad reza Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Fallah, Mohammad Reza Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
  • Fallah Lajimi, Hamidreza Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
  • Fallah Lajimi, Hamidreza Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Fallah Lajimi, Hamidreza Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Fani, Ali Asghar Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Farahmand, sina A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
  • Fardesabouri2, Matin Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan [Volume 3, Issue 2, 2011, Pages 41-60]
  • Farhadi, Ali The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
  • Farhangi, Ali Akbar Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
  • Farhangi, Ali Akbar Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
  • Farhangi, Ali Akbar Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
  • Farhangi, Ali Akbar Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Farhangi, Ali Akbar Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Farhangi, Ali Akbar Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Farhikhte, Fatemeh Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Farid, Dariush Evaluation and Analysis of Effective Factors on Investors Satisfaction as Customers of Broker Firms in Tehran Stock Exchange (Case Study: Tehran, Isfahan and Yazd Regional Stock Exchanges) [Volume 3, Issue 2, 2011, Pages 61-80]
  • Faridchehr, Elham Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Farokhbakht Foomani, Alireza Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Farsizadeh, Hossein Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
  • Fartash, Kiarash Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Faryabi, Mohammad Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
  • Fatahi, Hamid reza Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies [Volume 10, Issue 3, 2018, Pages 583-602]
  • Fateh Rad, Mehdi The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Fatemi, Seyedeh Zahra Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
  • Fatemi, Seyed Mojtaba Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Fathi, Hanieh The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
  • Fathi, Mohammad Reza Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
  • Fathi, Saeed Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
  • Fathian, Mohammad Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
  • Fathi Chgni, Fariborz The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Fathollahi, Afshin A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
  • Fattahi, Majid Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
  • Fayyazi, Marjan Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Fazel Zadeh, Alireza Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
  • Fazli, Safar The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
  • Fazli, Safar Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
  • Feiz, Davood A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2011]
  • Feiz, Davood Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Feiz, Davood The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2021, Pages 838-864]
  • Feiz, Davood Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Feiz, Davood Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
  • Feiz, Davood Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
  • Firoozi, Manijeh Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Firouzian, Mahmoud A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
  • Firouzian, Mahmoud Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Forghani, Mohammadali Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Forughinia, Khorshid Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
  • Fotovat, Banafsheh Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]

G

  • Ganji, Hamidreza Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
  • Garabollagh, Hooshmand Bagheri Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Garosi Mokhtarzadeh, Nima Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
  • Gaskari, Reihaneh Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
  • Ghaderi, Seyed Farid Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Ghaderiabed, Amirhosin Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Ghaderi Abed, Amir Hosein Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
  • Ghaderi Kangavari, Sadegh Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Ghaebi, Hameh Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
  • Ghafari, Mohammad Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
  • Ghahremanpour, Parisa Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
  • Ghamkhar, Sareh Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Ghanbari Kivi, Fariborz Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Ghanbartehrani, Nasim Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Ghanbarzadeh, Mojtaba Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
  • Ghanbarzadeh Miyandehi, Reza Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Ghandehari, M Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Gharebashlooni, Razieh The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2015, Pages 809-826]
  • Ghareche, Manije Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Ghareche, Manijeh A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
  • Ghareche, Manijeh Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Gharibi, Moein Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Gharibi, Mohiyeddin A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Gharibnavaz, Nader Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Gharibnavaz, Nader Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Gharib Navaz, Nader Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Gharleghi, Ebrahim A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Ghasemi, Ahmadreza Assessment of Logistic Performance on Global Competitiveness during 2007-2013 [Volume 6, Issue 2, 2014, Pages 359-380]
  • Ghasemi, Allahyar Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Ghasemi, Hasan Design and Explanation a World-Class Marketing Pattern in Iran [Volume 2, Issue 2, 2010, Pages 1-139]
  • Ghasemi, Rohollah Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
  • Ghasemi Naghibdehi, Armin The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Ghasemi Shams, Masoomeh Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Ghasem Nezhad, Meisam Developing a Social Marketing for Insurance Companies [Volume 10, Issue 1, 2018, Pages 31-48]
  • Ghavampour, Saeed Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
  • Ghayourisales, Saedeh Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Ghazaeian, Fatemeh Studying the Position of Project management in strategic Planning of General Contractors' Co's (The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
  • Ghazanfari, Hamed Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
  • Ghazizadeh, Mostafa Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Gheitani, Alborz Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
  • Ghelich Khani, Mohammad Hassan The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
  • Ghezelbash, Mahsa Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Ghiasaabadi Farahani, Maryam Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
  • Ghobadi Lamuki, Tohfeh Identification Formative Antecedents Archetypes [(Articles in Press)]
  • Ghodratabadi, Leila Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
  • Ghodselahi, Ahmad Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Gholamshahbazi, Shima Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Gholimotlagh, Majid Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Gholipoor, Sara The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Gholipor, Arian Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Gholipour, Arian Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2011]
  • Gholipour, Arian Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Gholipour, Aryan Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
  • Gholipour, R. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Gholipour, R. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Gholipour Soleimani, Ali The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
  • Gholizadeh, Zahra Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
  • Gholizadeh Shoghl Abad, Rasoul Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
  • Ghollamzadeh, Rasoul Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
  • Ghorbani, Ehsan The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
  • Ghorbanian Gazafroudi, Mohammad Sadegh Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
  • Ghorbanian Gazafroudi, Mohammad Sadegh Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
  • Ghoreishi, Masoumeh Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
  • Giyahi, Yasaman Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
  • Godarzi, Maeyam Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
  • Golalizadeh, Fatemeh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Golkari hagh, Sahar The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Golkari Hagh, Sina Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
  • Golrokh, Ali Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2015, Pages 867-887]
  • Golrokh, Ali Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
  • Goodarzi, Azadeh Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Gorji, Najmeh The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
  • Goudarzvand Chegini, Mehrdad The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]

H

  • Habibi, Marzieh The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Habibi, Pegah Sadat Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
  • Habibi, Saeed Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
  • Habibi Ashtiani, Alireza Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Hadadian, Alireza An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Hadadian, Alireza Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Hadianfar, Niloufar Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Hafizi, Ruohollah Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
  • Haghdadi, Elham Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Haghighi, mohammad The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Haghighi, Mohammad Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
  • Haghighi, Mohammad Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process [Volume 2, Issue 1, 2010]
  • Haghighi, Mohammad A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Haghighi, Mohammad Investigation of the Relationship between Brand Meaning-Creator Elements and Brand Knowledge, According to Customer Based Brand Equity (A Case Study of Bank Mellat) [Volume 3, Issue 4, 2012, Pages 75-92]
  • Haghighi, Mohammad A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
  • Haghighi, Mohammad Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
  • Haghighi, Mohammad Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
  • Haghighi, Mohammad Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
  • Haghighi, Mohammad A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Haghighi, Mohammad Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Haghighi, Mohammad Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Haghighi, Mohammad Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Haghighi, Mohammad Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Haghighi, Mohammad Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
  • Haghighi kaffash, Mehdi Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Haghighi Kaffash, Mahdi Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
  • Haghighikhah, Maryam A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Haghighinasab, Manijeh Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2015, Pages 731-753]
  • Haghighinasab, Manijeh Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
  • Haghighinasab, Manijeh Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
  • Haghighinasab, Manijeh Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Hajibabaei, Hosein Identification Formative Antecedents Archetypes [(Articles in Press)]
  • Haji hasani, Nasrin Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
  • Haji Hasani, Farzaneh Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
  • Hajiheidari, nastaran Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
  • Hajiheidari, Nastaran Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
  • Haji Heydari, Nastaran Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
  • Haji Jafar, Ali Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
  • Haji Karimi, Abbasali Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
  • Hajiloo, Zahedeh Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
  • Hajinoroozi, Anooshe The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
  • Hajipour, Bahman Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Hajipour, Bahman Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Hakimi, Hajar Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Hakimi, Iman The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
  • Hamdi, Karim Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Hamed Vares, Seyed Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
  • Hamed Vares, Seyed Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Hamed Vares, Seyed Developing a model of digital insurance: a grounded theory approach [(Articles in Press)]
  • Hamidi kolaei, Arezo Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
  • Hamidizadeh, Ali Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
  • Hamidizadeh, Mohammad reza A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
  • Hamidizadeh, Mohammad reza Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Hamidizadeh, Mohammad Reza Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image [Volume 6, Issue 4, 2015, Pages 755-772]
  • Hamidizadeh, Mohammad Reza Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
  • Hamidizadeh, Mohammad Reza Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
  • Hamidizadeh, Mohammad Reza Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
  • Hanifi, Masoumeh Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Harandi, Ata Ollah Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
  • Harandi, Ata Ollah Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Hasangholipoor, Tahmoores Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
  • Hasan Gholipoor, Tahmores Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
  • Hasangholipor yasory, Tahmores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Hasangholipor Yasory, Tahmores A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Hasangholipor Yasory, Tahmores Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
  • Hasan gholipour, Tahmoures Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry [(Articles in Press)]
  • Hasangholipour, T. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Hasangholipour, Tahmores A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market [Volume 6, Issue 3, 2014, Pages 441-454]
  • Hasangholipour, Tahmoreth The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Hasangholipour, Tahmoures A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior [Volume 1, Issue 3, 2009]
  • Hasangholipour, Tahmoures Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Hasangholipour, Tahmoures Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Hasangholipour Yasoori, Tahmoores A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Hasangholipour Yasori, Tahmoures Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Hasangholipour Yasori, Tahmours Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Hasangholipour Yasouri, Tahmoures Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
  • Hasangholipour Yasouri, Tahmoures Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Hasanghoulipour, Tahmoures Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
  • Hasangolipoor, Tahmoores Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Hasanpour Qorughchi, Esmaeil Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Hasas Yeganeh, Yahiya A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
  • Hashemi, Mahdi Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Hashemi, Mahdi Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Hashemi, Mohammad Sadegh Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Hashemi, Seyed Mahmoud Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Hashemi, Seyed Mahmoud Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Hashemi, Seyed Ramin Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Hashemian, Mojtaba "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
  • Hashemifard, FAriba Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method [Volume 10, Issue 2, 2018, Pages 253-278]
  • Hashemi Petrudi, Seyed Hamid A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
  • Hassan Gholipour Yasory, Tahmoores Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Hataminasab, Seyyed Hassan The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Hayati, Behzad Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
  • Hazaveh Hesar Maskan, Babak The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
  • Hazeri, Hatef The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Heidari, Ali Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
  • Heidari, Ali “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
  • Heidari, Ali Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
  • Heidari, Ali Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Heidari, Ali Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
  • Heidari, Ali Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Heidari, Ali Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Heidari, Ali Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Heidari, Ali The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Heidari, Ali Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
  • Heidari, Ali Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [(Articles in Press)]
  • Heidari, Hossein Design of a Structural Model for Consumer Sense of Guilt to Predict Future Buying Behavior [Volume 6, Issue 2, 2014, Pages 291-314]
  • Heidary, Ali Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
  • Heidary Dahooie, Jalil A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Heidarzadeh, Kambiz Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
  • Heidarzadeh, Kambiz Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Heidarzadeh Hanzaee, kambiz Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
  • Heidarzadeh Hanzaee, Kambiz A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
  • Heidarzadeh Hanzaee, Kambiz A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Heidarzadeh Hanzaee, Kambiz Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Heidarzadeh Hanzaee, Kambiz Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method [(Articles in Press)]
  • Heidarzadeh Hanzaee, Kambiz A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Heidarzadeh Hanzaei, Kambiz Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Heidarzadeh Henzaei, Kambiz Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Heidarzadeh Henzaei, Kambiz The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Hemmati, A Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Hemmati, Maryam Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Hendijani, Rosa The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Hendijani, Rosa The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
  • Hendijani, Rosa Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness. [(Articles in Press)]
  • Hesaraki, Atefeh Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Heshmati, Afshin Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Heydari, Saba Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Hghighi Nasab, Manizheh A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Hoseinzadeh, Ali Hosein Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Hoseinzadeh Shahri, Masumeh The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Hoseinzade Shahri, Masumeh Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
  • Hosnavi, Reza Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Hosseini, Mirza Hassan Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Hosseini, Rouhollah Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Hosseini, Sayed Mojtaba The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Hosseini, Seyede Asma Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
  • Hosseini, Seyed Jaber Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
  • Hosseini, Seyed Mahmoud Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model [Volume 10, Issue 4, 2018, Pages 795-814]
  • Hosseini, Seyed Mahmoud Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Hosseini, Seyed Mahmoud Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Hosseini, Seyed Yaghoub Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
  • Hosseini, Seyed Yaghoub Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
  • Hosseini, S.Y. Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Hosseini-Hashemzade, Davood Examination of Influential Factors on Bank of Industry & Mine Customers' Satisfaction [Volume 1, Issue 2, 2009]
  • Hosseinipour, SeyedVahid Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
  • Hosseini-Robat, Seyede Mansoureh Foreign Market Oriented Commerce, International Commerce Liaisons, and Export Performance (Case Study: Mashhad exported firms or companies) [Volume 2, Issue 4, 2011]
  • Hosseini Tooli, Farshid Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Hosseinpor, Mahdi Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
  • Hosseinpour, Mehdi Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Hossein Rashidi, Taha Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
  • Hosseinzadeh, Ali Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
  • Hosseinzadeh, Mahnaz Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Hosseinzadeh, Mashallah Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) [Volume 10, Issue 2, 2018, Pages 303-324]

I

  • Ibrahimi, Abdulhamid Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Imani, Saheb Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
  • Imankhan, Niloofar Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
  • ImanKhan, Niloofar Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Irandoost, Mansour A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
  • Irani, Alireza Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
  • Irani, Hamidreza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Irani, Sepideh Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
  • Iravani, Mohammad Javad A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Iravany, Mohammad Javad Global Finaicial Ciysis and Some Strategic Suggestions [Volume 1, Issue 2, 2009]
  • Izadi, Hamid Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]

J

  • Jafari, Elnaz The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
  • Jafari, Seyed Mohammad Bagher Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
  • Jafari Zare, Morteza Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Jafarnejad Chaghooshi, Ahmad A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
  • Jahanbakhsh Tehrani, Pegah The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
  • Jahanbeyklouei, Ali The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
  • Jahanian, Rudabeh Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
  • Jahedi, Pedram Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Jalaee, Sayed Abdolmajid Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Jalalat, Shabnam The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
  • Jalali, Mohammad Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Jalali, Reza Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
  • Jalali, Seyed Hossein Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Jalali, Seyed Hossein Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2021, Pages 934-955]
  • Jalalian, Saeed The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors [Volume 10, Issue 2, 2018, Pages 421-440]
  • Jalalniya, Raheleh Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Jalilian, Hossein The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
  • Jalilvand, Mohammad Reza The Influence of¬ Word of Mouth on Purchase of Local Made Cars (Case¬ Study: Samand from Iran Khodro Company in City of Isfahan) [Volume 3, Issue 3, 2011, Pages 57-70]
  • Jalilvand, Mohammad Reza The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Jamali, Shahram Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Jamalieh Bastami, Behtash Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market) [Volume 10, Issue 1, 2018, Pages 73-96]
  • Jamallo, Fatemeh Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Jamipour, Mona The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Jamipour, Mona Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Jami Pour, Mona Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
  • Jami Pour, Mona Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Jam porazmey, Mona A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2011]
  • Jandaghi, Gholamreza Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
  • Jandaghi, Gholamreza Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Jandaghi, Gholamreza Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Javadipour, Ahmad Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Javidihagh, Maryam A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
  • Joshyar Najafabadi, Lila Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]

K

  • Kabgani, Mohammadhossein Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
  • Kabiri Fard, Donya Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
  • Kalantari, Khalil Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Kamareh, Mahmoud Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Kamrani, Behnam Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
  • Karami, Jahangir Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Karami, Karami Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Karami, Masoud Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
  • Karami, Massuod Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
  • Karampour, Abdolhasan Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Karampour, Abdolhosein Desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (Case study: Ceramic tile industry in Iran) [Volume 6, Issue 3, 2014, Pages 623-646]
  • Kargar Shouraki, Mohammad Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Karimi, Ensieh Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2015, Pages 731-753]
  • Karimi, Touraj Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Karimi Herisi, Sanaz Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
  • Karimizand, Mehdi Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Karoubi, Mehdi Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
  • Kashkuli, Mahbubeh The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Kazemi, Ahmad Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Kazemi, Ali Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Kazemi, Mehdi Specification of corporate social responsibility effect on relationship quality and its outcomes (Case study: Kayson Construction & Engineering Services Company) [Volume 6, Issue 4, 2015, Pages 665-685]
  • Kazemi, Moein Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Kazemian, Mina The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2021, Pages 838-864]
  • Kazemi Rashanani, Hadiseh Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Keimasi, Masoud Organizational Intelligence: Comparative Survey between Private and Governmental banks [Volume 3, Issue 3, 2011, Pages 131-146]
  • Keimasi, Masoud Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry [Volume 6, Issue 2, 2014, Pages 271-290]
  • Keimasi, Masoud Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
  • Keimasi, Masoud Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Keimasi, Masoud Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Keimasi, Masoud Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Keimasi, Masoud Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Keimasi, Masoud Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Keimasi, Masoud A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Keimasi, Masoud Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
  • Kenarroodi, Mohammadhosein Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
  • Keshavarz Turk, Eynollah Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
  • Ketabian, Hamid Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
  • Keymasi, masoud Developing Maturity Model of Business Model Openness in Iranian Banking Industry [(Articles in Press)]
  • Khabbaz Bavil, Samad The formulation of Strategy using the Method of Comprehensive Framework for Strategy Formulation Case study: Tabriz sahand khodro company [Volume 1, Issue 2, 2009]
  • Khabbaz Bavil, Samad Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
  • Khademi, Mehdi The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency [Volume 10, Issue 4, 2018, Pages 743-760]
  • Khademi Gerashi, Mehdi Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
  • Khaef Elah, Ahmad Ali Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Khaje Dahaghani, Khaje Dahaghani Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Khajeheian, Datis Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
  • Khajeheian, Datis Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Khajeheian, Datis A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Khakbaz, Azimeh Sadat Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • Khaksari, Mohammad A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
  • Khaleghi Moghaddam, Vahid Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2021, Pages 1069-1091]
  • Khalifeh, Mojtaba The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Khalifeh, Mojtaba Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Khalilimoghadam, Maryam Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
  • Khalili Roudi, Morteza Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
  • Khani, Sajad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Khanifar, Hossein Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
  • Khanjanzadeh Kakeroodi, Navid Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Khanlari, Amir Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance [Volume 6, Issue 2, 2014, Pages 381-400]
  • Khanlari, Amir Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
  • Khanlari, Amir Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
  • Khanlari, Amir Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2015, Pages 773-790]
  • Khanlari, Amir A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Khanlari, Amir Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Khanlari, Amir Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Khanmohammadi, Ehsan Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map [Volume 6, Issue 3, 2014, Pages 575-600]
  • Khanmohammadi, Ehsan Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
  • Khansari, Yahya Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Khashei, Vahid Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
  • Khashei, Vahid Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Khashei Varnamkhasti, Vahid Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
  • Khataei, amir The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
  • Khazaei, Sajjad Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
  • Khazaei Pool, J Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Khazaei Pool, Javad Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Kheiri, Bahram Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
  • Kheiri, Bahram Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
  • Kheiry, bahram Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
  • Khodadadhoseini, Seyed Hamid Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Khodadad Hoseini, Seyed Hamid An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
  • Khodadad Hoseini, Seyed Hamid The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Khodadad Hoseini, Seyed Hamid Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
  • Khodadad Hoseini, Seyed Hamid Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
  • Khodadad Hoseini, Seyed Hamid Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Khodadad Hoseini, Seyyed Hamid Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Khodadad Hosseini, Hamid Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
  • Khodadad Hosseini, Seyed Hamid Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Khodadad Hosseini, Seyed Hamid Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • KhodadadHosseini, Hamid Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
  • Khodami, Soheila Measuring Customer Perceived Service Quality with Market Sense Making Approach [Volume 3, Issue 4, 2012, Pages 1-18]
  • Khoddami, Soheila The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Khoddami, Soheila Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
  • Khoon Siavash, Mohsen The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Khoon Siavash, Mohsen Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method [(Articles in Press)]
  • Khorakian, Alireza Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
  • Khorsandi, Hamideh Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
  • Khoshnevis, Maryam Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Khoshsima, Gholam Reza The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
  • KHosravani, Farzaneh Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
  • Khosravi, Maryam The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Khounsiavash, Mohsen Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Khounsiavash, Mohsen A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Kiaee, Kiandokht The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Kialashaki, J. Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Kiamehr, Mehdi The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
  • Kiemasi, Masoud Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2015, Pages 867-887]
  • Kohyari Haghighat, Amin The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [Volume 6, Issue 3, 2014, Pages 475-496]
  • Kordanaij, Assadollah Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Kordnaeij, Asadolah Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Kordnaeij, Asadollah Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Kordnaeij, Asadollah Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Kordnaiej, Asadollah Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [(Articles in Press)]
  • Kord Naiej, Asad Allah An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
  • Kordna’eej, Asadollah Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]

L

  • Labafi, Somayeh Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
  • Labafi, Somayeh Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2021, Pages 1069-1091]
  • Labafi, Somayeh User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Lali, Mohammadreza Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Latifi, MohammadMehdi Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Lavaei Adaryani, Rasool Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Lotfi, Ali Coincidence Survey of TPO1's Marketing Services with Exporter's Expectation [Volume 1, Issue 2, 2009]
  • Lotfi, Ali Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]

M

  • M, M The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Madhoshi, Mehrdad Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Maghhsoodi, vahid The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Mahdi Zadeh, Mehran Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
  • Mahmodi Meimand, Mohammad Export development management; identification and leveling up of the export incentives (Case study: Auto Part Manufacturing Industry) [Volume 6, Issue 4, 2015, Pages 889-910]
  • Mahmoodi, Vahid Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Mahmoudi, Mahdi The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
  • Mahmoudi, Seyed Mohammad Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
  • Mahmoudi, Vahid Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
  • Mahmoudian, Omid Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2011]
  • Mahmoudian, Omid The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
  • Mahmoudian, Omid Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Mahmoudi Maymand, Mohammad The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Mahmoudi Maymand, Mohammad Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
  • Mahmoudi Maymand, Mohammad Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Mahmoudi Meimand, Mohammad The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Mahmoudzadeh, Ahad Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Mahpour, Alireza Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
  • Makizadeh, Vahid Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Malek Akhlagh, Esmaeil Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Maleki, Mohamad Mehdi Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
  • Maleki, Morteza Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
  • Maleki Minbashrazgah, Morteza Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
  • Maleki Minbashrazgah, Morteza Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
  • Maleki Minbashrazgah, Morteza Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Maleki MinBashRazgah, Morteza Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Mamdohi, Amir Reza Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
  • Mamdoohi, Amir Reza A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2011]
  • Manian, Amir A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
  • Manian, Amir Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Mansouri, Saeedeh Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Mansourian, Yazdan Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
  • Mansourian, Yazdan Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Mansourian, Yazdan A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Mardazad Navi, Payam Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method [(Articles in Press)]
  • Martaei Gharehbelagh, Reza The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2011]
  • Mashayekhi, Alinaghi The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Mashayekhnia, ALI A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • Masoomzadeh Zavareh, Abolfazl Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Masooudy, Nazanin Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Masoumi, Fateme Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Masoumian Miandoab, Parviz Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
  • Mazarei, Sajad The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Mazarei, Sajad Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Mazraeh, Shirin Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Mazrouei NasrAbadi, Esmaeil The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Mazroui Nasrabadi, Esmaeil Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
  • Mehdizade, Mehran Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Mehrabani, Mahnaz Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
  • Mehrabi Kooshki, Ali Human Resource Productivity and its Relationship with Firm’s Market Value [Volume 1, Issue 3, 2009]
  • Mehraeen, Mohammad Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Mehrani, Hormoz Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
  • Mehrani, Sasan Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
  • Mehrgan, Mohammad Reza Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Mehrgan, Mohammad Reza Proposing a Model of Co-Creative Participation in Tourism Market [Volume 10, Issue 4, 2018, Pages 889-904]
  • Mehrjoo, Elham Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Mehrmanesh, Hassan The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Mehrnoosh, mina Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks [Volume 3, Issue 1, 2011, Pages 1-18]
  • Mehrnosh, Mina Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Memariani, Azizollah Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
  • Menati, Nahid Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
  • Minaie Bidgoli, Behrouz A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
  • Minavand, Mohammad Gholi Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Minoo, Farzin An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
  • Mira, Abolghasem Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group) [Volume 3, Issue 3, 2011, Pages 147-168]
  • Mira, Abolghasem An Investigation on Iranian Consumer's Religiosity Effect on Intention to buy Hostile Country Products [Volume 10, Issue 1, 2018, Pages 187-206]
  • Mira, Abolghasem Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran [Volume 10, Issue 3, 2018, Pages 603-622]
  • Mira, Abolghasem Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
  • Mira, Seid Abolghasem From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
  • Mira, Seyid Abolghasem Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
  • Mira, Seyyed Abolghasem Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Mirabi, Vahidreza Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Mirahmadi, Seid Mohammad Reza Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method [(Articles in Press)]
  • Mirbagheri, Fateme Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Mirbargkar, Seyed Mozafar Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Mirfakhraldini, Seyyed Heidar An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
  • Mirjahanmard, Seyed Javad Identify the Effects of Export Commitment, Price Adaptation and Number of Markets on the Export Performance [Volume 6, Issue 1, 2014, Pages 21-40]
  • Mirkazemi Mood, Mohammad Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
  • Mirsepasi, Naser Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
  • Mirvahedi, Saeed Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • Mirzaei, Roozbeh From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
  • Mirzaei Rabor, Fatemeh Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
  • Moazz, Hashem Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Mobarhan, Samaneh Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • Mobasher Amini, Ramezanali Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Modarresi, Meysam Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
  • Moeini, Hossein Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Moeini, Hossein The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Moghadam, Arash The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Moghadam, Reza Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
  • Moghaddam, Alireza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Moghimi, Seyed Mohamad Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
  • Moghimi, Seyed Mohammad Performance Management and its Relationship with Service Quality at Isfahan Melli Bank [Volume 1, Issue 3, 2009]
  • Moghimi, Seyyed Mohammad Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
  • Moghimi, Seyyed Mohammad Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Mohaghar, Ali Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
  • Mohaghar, Ali The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
  • Mohaimani, Marjan A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Mohamadi, Ali Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
  • Mohamadi, Esfandiar Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Mohamadi, Shahpoor Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Mohamadian, Mahmoud Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
  • Mohamadifam, Sina The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Mohamadifar, Yousef Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Mohamadi Zanjirani, Mohamadi Zanjirani Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Mohamadzamani, Mohamdreza Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
  • Mohammadi, Aboulfazl Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
  • Mohammadi, Asma Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Mohammadi, Efat Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Mohammadi, Effat Regulation and Prediction of Customers’ Behaviors Based on Rough Set Theory and Selectability/Rejectability Measures (Case Study: Sony Ericsson Mobile Phones) [Volume 6, Issue 1, 2014, Pages 145-166]
  • Mohammadi, Effat Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
  • Mohammadi, Effat Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
  • Mohammadi, Esfandiyar A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Mohammadi, Esfandyar Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
  • Mohammadi, ESFANDYAR An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
  • Mohammadi, Hamzeh Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
  • Mohammadi, Seyed Javad Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Mohammadi, Seyyed Buik Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method [(Articles in Press)]
  • Mohammadian, Ayob Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
  • Mohammadian, Ayoub Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Mohammadian, Ayoub A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Mohammadian, Ayoub Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Mohammadian, Behzad Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
  • Mohammadian, Mahmood The Relationship between Psychological Factors, Injunctive Norms and Green Consumer Behavior [Volume 3, Issue 1, 2011, Pages 143-302]
  • Mohammadian, Mahmood The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Mohammadian, Mahmood Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Mohammadian, Mahmoud A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]
  • Mohammadian, Mahmoud Marketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market [Volume 10, Issue 4, 2018, Pages 713-742]
  • Mohammadian, Setare Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
  • Mohammadi Doorbash, Zahra Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership [Volume 10, Issue 4, 2018, Pages 777-794]
  • Mohammad Nabi, Zohreh Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
  • Mohammad shafiee, Majid A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Mohammad Shafiee, Majid Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
  • Mohammadzade Parchin, Nahid Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Mohebimanesh, Omid Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Mohseni, Mohsen Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Mohsenin, Mohsenin Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Mohsenin, Shahryar Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Mohtaram, Rahim The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2015, Pages 791-807]
  • Mohtaram, Rahim Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
  • Mohtaram, Rahim The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
  • Mohtaram, Rahim Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • Mokhtari, Leila The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Mokhtari Moughari, Mahdieh Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Mokhtarzadeh, Nima Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Mokhtarzadeh, Nima Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2021, Pages 934-955]
  • Molahoseini, Ali The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
  • Mollahosseini, Ali Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city [Volume 2, Issue 4, 2011]
  • Monavarian, Abbas Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
  • Monavvarian, Abbas Studying the Position of Project management in strategic Planning of General Contractors' Co's (The case of International Co. of Pars Development and engineering) [Volume 2, Issue 2, 2010]
  • Monavvarian, Abbas Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Montazeri, Mohammad Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
  • Moosakhani, Mohammad A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
  • Moosavi Rashedi, Seyed Habib Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Moradi, Mahmoud Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Moradi, Mohammad Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2021, Pages 976-1005]
  • Moradi, Mohammad Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Moradi, Sedigheh An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
  • Moradi Dizgarani, Milad Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
  • Morovati Sharifabadi, Ali Clustering Bank's Customers Using Artificial Neural Networks [Volume 6, Issue 1, 2014, Pages 187-206]
  • Mortazavi, Saeed Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
  • Mortazavi, Saeed Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Mosadegh, Mohammad Javad The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Moshabaki, Asghar Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
  • Moshabaki, Asghar Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Moshabaki Esfahani, Asghar Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Moshabbaki, Asghar Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Moshabbaki, Asghar Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
  • Moshabbaki Esfahani, Asghar Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Moslem Alavi, Seyyed Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Motallaei, Farhad Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Motallebi, Davoud Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
  • Motavaseli, Mahmood Impacts of Export Promotion Programs on Firm’s Export Performance: The case of Iranian electric industry [Volume 2, Issue 2, 2010]
  • Mottaghi, Sanam Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
  • Moura Engracia Giraldi, Janaina De Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Mousavi, Parisa Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Mousavi, Sayed Mohsen Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2021, Pages 1092-1116]
  • Mousavi, Seyednajmoudin Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]
  • Mousavi, Seyyed Najmeddin The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
  • Moussavi Neghabi, Seyed Mojtaba Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2021, Pages 1030-1049]
  • Movasagh, Mehrdad The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran) [Volume 10, Issue 1, 2018, Pages 165-186]
  • Muosavi, Seyed Najmoldin Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]

N

  • Naami, Abdullah Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Naami, Abdullah Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Nabavizadeh, Foroogh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Nabizade, Narges A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Nabizadeh, Fatemeh The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • Nadaf, Mahdi Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
  • Nadaf, Mahdi Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
  • Naddafi, Tahereh Investigation of Managers’ Mental Modeling regarding Strategic Thinking [Volume 10, Issue 2, 2018, Pages 461-486]
  • Naderi, Mahmood The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
  • Naderi Khorshidi, Alieaza Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
  • Naghdi, Etebar Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Najafbeigi, Reza Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Najafi, Kobra Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Najafi, Kobra A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Najafi Majd, Samad Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Najafi Siahroudi, M. An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
  • Najafi Siahroudi, Mahdi The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
  • Najafi Siahroudi, Mehdi Benefit Sought Segmentation of Mobile Phone Market [Volume 3, Issue 2, 2011, Pages 115-132]
  • Namamian, Farshid Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Namdar, Mohammadreza Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Nargesian, Abbas Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry [(Articles in Press)]
  • Nasehifar, Vahid Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group [Volume 2, Issue 1, 2010]
  • Nasehifar, Vahid Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
  • Nasehifar, Vahid Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Nasehifar, Vahid , Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Naserpour, Mehrdad Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
  • Nasiri, Hakimeh From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
  • Nasiri, Hamed Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [Volume 10, Issue 1, 2018, Pages 49-72]
  • Nasiri, Mohammad A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
  • Nasiri, Ramin The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Nasiri, Sepideh The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Nasirzadeh, Elnaz Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
  • Nasri, Mostafa Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
  • Nasri, Mostafa Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Nasr Isfahani, Ali Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Nasr Isfahani, Ali Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
  • Nasrolahi Vosta, Leila The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Nasrolahi Vosta, Simin The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
  • Nategh, Mohammad Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Nayebzade, Shahnaz The effect of brand community on brand characteristics [Volume 6, Issue 4, 2015, Pages 709-730]
  • Nayyeri, Shahrzad Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
  • Nazari, Mohammad Ali Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Nazari, Mohsen Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [Volume 3, Issue 4, 2012, Pages 127-140]
  • Nazari, Mohsen The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
  • Nazari, Mohsen Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
  • Nazari, Mohsen Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
  • Nazari, Mohsen Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
  • Nazari, Mohsen The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
  • Nazari, Mohsen Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
  • Nazari, Mohsen Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
  • Nazari, Mohsen Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Nazari, Mohsen Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Nazari, Mohsen Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
  • Nazari, Mohsen Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Nazari, Mohsen Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Nazari, Mohsen Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
  • Nazari, Mohsen Editor's note: Content analysis of the opinions of the judges of the Journal of Business Management [Volume 12, Issue 4, 2021, Pages 833-837]
  • Nazari, Mohsen Pathology of research strategies in business and marketing research in Iran [Volume 13, Issue 1, 2021, Pages 1-2]
  • Nazari, Mohsen Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Nazari, Mohsen Editor's note: Validity of qualitative research [Volume 13, Issue 2, 2021, Pages 304-305]
  • Nazari, Mohsen Editor's note: The researcher's silence [Volume 13, Issue 3, 2021, Pages 609-610]
  • Nazari, Mohsen The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Nazari, Mohsen Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Nazari, Mohsen Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Nazari, Mohsen The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
  • Nazari, Mohsen Typology and Ranking of Price Discount Frames: A mixed study [(Articles in Press)]
  • Nazari, Mohsen Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Nazari, Sima Widespread Patterns of Customer Deception in Chain Stores: Customer Deception Tree [(Articles in Press)]
  • Nazarpori, Amir Hoshang The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Nazri, Mohsen Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
  • Nejat, Soheil The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
  • Nejat, Soheil Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Nejat, Soheil Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Nekooeezadeh, Maryam The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2021, Pages 1050-1068]
  • Nekuie, Milad The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Nemat, Maserrat The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Nesabi, Hamidreza Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Nezhadali Lafmejani, Hamidreza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Nik Aein, Nastaran Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
  • Nikbakht, Fatemeh A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 3, Issue 3, 2011, Pages 71-90]
  • Nikbakht, Mohamad Javad Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
  • Nikkhah, Younes Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
  • Niknafs, Aliakbar The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Nikokar, Gholam Hosein Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
  • Nikokar, Gholam Hosein The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
  • Nikokar, Gholam Hossein Nikokar Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
  • Nikokar, Golamhosseien Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
  • Nikookar, Gholamhosein The Relationship of Corporate Governance Mechanisms with Costs of the Agencies of Iranian Companies [Volume 6, Issue 2, 2014, Pages 401-416]
  • Nikookar, Gholam Hosein Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry [Volume 1, Issue 2, 2009]
  • Nikookar, Gholam Hossein Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
  • Nikraftar, Tayebeh The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
  • Niku, Abbasi Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Noktedan, Imaneh Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels) [Volume 2, Issue 2, 2010, Pages 1-139]
  • Norouzi, Ashraf An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
  • Norouzi, Hossein The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Norouzi, Kian The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Noruzi Nik, Yasaman Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
  • Nosrat Panah, Rasoul The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Nourbakhsh, Seyed Kamran Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
  • Nsarallahi, Mahdi Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods [Volume 10, Issue 3, 2018, Pages 695-712]
  • Nurani, Mohammad Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]

O

  • Olfat, Laya Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP [Volume 3, Issue 1, 2011, Pages 19-54]
  • Osanlou, Bahareh Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Osanlou, Bahareh The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Osanlou, Bahareh Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
  • Osanlou, Bahareh Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
  • Ostadi, Bakhtiar Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]

P

  • Pahlevani Ghomi, Masoumeh Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
  • Parhizgar, Mohammad Mahdi Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Parnian, Parham Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2023, Pages 675-694]
  • Parsafard, Mohammad Reza Retail banking market segmentation based on the expected benefits of Bank Mellat customers [Volume 6, Issue 2, 2014, Pages 227-250]
  • Parvandi, Yahya Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
  • Pasbani, Mohammad Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Pashaabadi, Mikael Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
  • Pezeshki Najafabadi, Fereshteh consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
  • Pira, Davoud Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • Pirani AhmadAbad, Neda Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Pirayesh, Reza Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Poorani, Ali An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective [Volume 1, Issue 3, 2009]
  • Pooya, Alireza Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Porashraf, Yasanollah An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
  • Porvali, Behrouz Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Pourashraf, Yasanolahi The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
  • Pourashraf, Yasanollah The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
  • Pourashraf, Yasanollah Explaining the Problems and Barriers of Export Development in Ilam Province [Volume 6, Issue 1, 2014, Pages 1-20]
  • Pour Ashraf, Yasan allah The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Pourdehghan, Adel Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
  • Pourezzat, Ali Asghar Studying Globalization Impacts on Trade Policymaking System of I.R. Iran [Volume 3, Issue 4, 2012, Pages 35-54]
  • Pourezzat, Ali Asghar Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar [Volume 6, Issue 1, 2014, Pages 167-186]
  • Pourezzat, Ali Asghar Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Pour Ezzat, Ali Asghar Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]
  • Pourheydari, Omid A Survey of the Quality of Services Provided by Kerman Telecommunication Company from Different Perspective in order to Keep and Attract Clients [Volume 2, Issue 1, 2010]
  • Pourhosseini, Amir Hosein Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Pourhosseini, Sadaf Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Pourmourdini, Alahe Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
  • Pourmourdinii, Elahe Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
  • Pourmourdinin, Elahe Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Poursaeed, Mohammadmehdi Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network) [(Articles in Press)]
  • Poursaeed, Mohammad Mehdi The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Poursalimi, Mojtaba "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
  • Purashraf, Yasan-Alah A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Purashraf, Yasanollah Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]

R

  • Raei, Reza A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Rafiei Rasht Abadi, Fatemeh The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
  • Rahchamani, Ahmad Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Rahimi, Farajollah Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
  • Rahimi, Hesam Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
  • Rahimian, Saba The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method [(Articles in Press)]
  • Rahimian, Samaneh Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Rahimi Baghmalek, Jahanbakhsh Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Rahimnia, F. An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
  • Rahimnia, Fariborz Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
  • Rahimnia, Fariborz Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
  • Rahimnia, Fariborz Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Rahimnia, Fariborz Rahimnia Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi [Volume 1, Issue 3, 2009]
  • Rahmani, Kamal-eldin Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Rahmanian, Emad Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
  • Rahmani Khorami, Fariba Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
  • Rahmani Meybodi, Farahnaz Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Rahmanseresht, Hossein Factors Affecting in Succession of International Collaborations [Volume 1, Issue 3, 2009]
  • Rahmanseresht, Hossein A Model for selecting control style or parenting style for subsidiaries companies by corporate parent from resource based view [Volume 3, Issue 2, 2011, Pages 81-100]
  • Rahmanseresht, Hossein A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
  • Rahmanseresht, Hossein Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Rahman Seresht, Hosein A strategic model of in-crisis firms’ turnaround process [Volume 6, Issue 3, 2014, Pages 497-516]
  • Rahmany Youshanlouei, Hosein Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Rahmati, Elham Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Rahmati, Yalda Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Rahnama, Ameneh Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce [Volume 6, Issue 2, 2014, Pages 207-226]
  • Rahnama Qara Khan Biglou, Afshin The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
  • Rahrovy, Elnaz Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Raiesi, Iman Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
  • Rajabi Myandareh, Ali Akbar A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province [Volume 6, Issue 4, 2015, Pages 827-844]
  • Rajabipour, Alireza Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
  • Rajabpour, Ebrahim Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Rajabpour, Ebrahim Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
  • Rajaee Harandi, Saeedeh Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Ramazani, Sanaz The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
  • Ramazanian, Mohammad Rahim Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Ramezani, Ali Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
  • Ramezani, Mojtaba Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Ramezani, Sara interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
  • Ramezani, Sara Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Ramezanian, M.R Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
  • Ramezanian, Rasool Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Ramezan poor Nargesi, Ghasem Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
  • Raminmehr, Hamid Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
  • Ramooz, Najmeh Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
  • Ranjbar, Armin Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2021, Pages 888-910]
  • Ranjbar, Mohammad Hadi Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Ranjbarian, Bahram The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank [Volume 1, Issue 2, 2009]
  • Ranjbarian, Bahram Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan [Volume 1, Issue 3, 2009]
  • Ranjbarian, Bahram Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Ranjbarian, Bahram An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Ranjbarian, Bahram Developing a model for explaining tourism destination brand equity (Case study: Isfahan City) [Volume 6, Issue 4, 2015, Pages 845-866]
  • Ranjbarian, Bahram Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Ranjbarian, Bahram Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Ranjbarian, Bahram Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Ranjbariyan, Bahram Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
  • Rashidi Astaneh, Matin The Role of Factors Affecting the Success of Customer Relationship Management Strategy in Car Dealerships in Guilan Province [Volume 6, Issue 1, 2014, Pages 125-144]
  • Rashid Kaboli, Majid An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Rasoolian, Saeedeh Investigation of Factors Affecting Strategic Planning Success in National Iranian Gas Company [Volume 1, Issue 3, 2009]
  • Rastegar, Abbasali Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
  • Rastegar, Abbas Ali The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Rastegari, Reza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Rastgar, Abasali The Investigation of Effective Factors in Acceptance of Electronic Banking (Mellat Bank Case Study) [Volume 3, Issue 4, 2012, Pages 93-114]
  • Rastgar, Abbasali Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Rastgar, Abbas Ali Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [Volume 6, Issue 2, 2014, Pages 315-336]
  • Rastgar, Abbasli From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
  • Rastgar, Abbasli Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Rayej, Hamzeh Explaining the Core Factor of Organizational Pathology for National Center of Persian Carpet with it’s Role in Handmade Carpet Export [Volume 1, Issue 3, 2009]
  • Rayej, Hamzeh Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
  • Razavi, Mostafa Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
  • Razavi, Mostafa Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Razavi, Razavi Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Razi, Nasrin Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Razmi, Jafar Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Rejali, Seyyed Mohammad Javad A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Reshadatnia, Parisa The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Rezaee, Saeed Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Rezaeei, Parisa Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]
  • Rezaee Kelidbari, Hamidreza The Impact of Supply Chain Management on Improving the Performance of Automotive Parts Industry through Competitive Advantage [Volume 6, Issue 1, 2014, Pages 67-88]
  • Rezaee Kelidbari, Hamid Reza A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Rezaei Dolatabadi, Hosein Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Rezaei Yousefi, Behnam Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
  • Rezaiean, Ali Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Rezaiean Akbarzadeh, Saman Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
  • Rezapour, Hossein Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry [Volume 2, Issue 1, 2010]
  • Rezvani, Mehran Promotion Mix Modeling by Fuzzy Approach (A Case Study of Automobile Battery Industry) [Volume 2, Issue 2, 2010]
  • Rezvani, Mehran The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Riazi, Gholamhossein Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Rohani, Amirreza Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
  • Roosta, Ahmad Factors Effect Salespeople Performance Based on Multilevel Approach [Volume 2, Issue 2, 2010]
  • Roosta, Ahmad Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
  • Roosta, Ahmad Roosta A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Roshandel, Taher Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
  • Roshandel Arbatani, Taher Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB [Volume 2, Issue 1, 2010]
  • Roshandel Arbatani, Taher Requirements, necessities and mechanisms of knowledge commercializing in Management Schools / Faculties [Volume 2, Issue 4, 2011]
  • Roshandel Arbatani, Taher A Survay of Factors Influencing on ‎Tourism based on Expects and Conceptions and Gap Analysis (Case Study: Sareien Tourism City in Ardabili) [Volume 3, Issue 2, 2011, Pages 1-22]
  • Roshandel Arbatani, Taher Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Roshandel Arbatani, Taher Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
  • Roshandel Arbatani, Taher A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Roshandel Arbatani, Taher Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Roshandel Arbatani, Taher Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Roshandel Arbatani, Taher Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Roshandel Arbatani, Taher Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Roshandel Arbatani, Taher User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Roshandel Arbatani, Taher Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry [(Articles in Press)]
  • Roshani, Gholamhossein Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
  • Rostami, Valioallah Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
  • Rouhani, Saeed Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
  • Rouhani, Saeed Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
  • Roushandel Arbatani, Taher Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]

S

  • Saadeghvaziri, Faraz Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
  • Saberian, Fatemeh Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Sabour Abvani, Elham Sadat Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
  • Sabze Ali, Rezvan Examination of the relationship between organizational learning and financial performance mediated by innovation process in the industrial companies in Golpayegan [Volume 6, Issue 4, 2015, Pages 773-790]
  • Sadabadi, Ali Asghar Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
  • Sadat, Mir Mahmoud Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
  • Sadegh, Fershteh The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
  • Sadegh, Mohammad Hadi Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
  • Sadegh, Mohammad Hadi Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Sadeghi, Mohammad Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
  • Sadeghi Moghadam, A.A. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Sadeghi Moghadam, M.R. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Sadeghi Moghaddam, Mohhammad Reza A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
  • Sadeghpour, Ali Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences [Volume 10, Issue 3, 2018, Pages 659-672]
  • Sadegh Vaziri, Faraz Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Sadidi, Majid Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Saeedirad, Fatemeh Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing [Volume 10, Issue 4, 2018, Pages 905-921]
  • Saeednia, Hamidreza Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Saeida Ardakani, Saeid An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
  • Saeida Ardakani, Saeid Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
  • Safabakhsh, Shahla Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Safari, Ali The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment) [Volume 6, Issue 4, 2015, Pages 809-826]
  • Safari, Ali Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Safari, Hosein Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
  • Safari, Hosein The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
  • Safari, Hossein Measuring Competitiveness of Methanol through ‌Fuzzy System [Volume 2, Issue 1, 2010]
  • Safari, Hossein Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map [Volume 6, Issue 3, 2014, Pages 575-600]
  • Safari, Hossein Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
  • Safari, Hossein A Systematic Literature Review on Supply Chain Strategy [Volume 10, Issue 2, 2018, Pages 279-302]
  • Safari, Hossein Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
  • Safari-kahreh, Mohammad A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Safari-Kahreh, Mohammad Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Safarnia, Hasan The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City [Volume 3, Issue 1, 2011, Pages 161-336]
  • Safarzadeh, Hossein A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [Volume 3, Issue 3, 2011, Pages 19-34]
  • Safarzadeh, Hossein Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
  • Safehian, Jalil Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) [Volume 10, Issue 2, 2018, Pages 371-398]
  • Saidi Arani, Fatemeh The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
  • Salahshour, Akbar A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior [Volume 2, Issue 4, 2011]
  • Salamzadeh, Aidin Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Salarifar, Mona Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Salavati, Adel Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
  • Salavatian, Siavash Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Saleh Gohari, Ali Investigating The Effect Of Cognitive And Affective Aspects On Consumers' Behavioral Response To Online Behavioral Advertising [(Articles in Press)]
  • Salehi, Ali Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
  • Salehi, Ali A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Salehi, Faranak Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Salehi, Farank Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Salehi, SeyyedMorteza Pattern Design and Performance Evaluation of Branches of Banks and Financial Institutions (Case Study: Bank Qvamyn) [Volume 3, Issue 1, 2011, Pages 127-268]
  • Salimi, Ahmad An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Salimi, Amir The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Salimi, Mehran Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Salmanpour Sohi, Abbas Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Samadi, Mansour Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store [Volume 2, Issue 1, 2010]
  • Samadi, Mansour Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
  • Samavatian, Hossein Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Samii Nasr, Mahmoud The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Samizadeh, Mehdi The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Samizadeh, Mehdi The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Samizadeh, Mehdi Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing [Volume 10, Issue 1, 2018, Pages 229-252]
  • Samizadeh, Mehdi Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Samsami, Fardis Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran) [Volume 2, Issue 4, 2011]
  • Sanaee, Iman Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Sanaei, Mohamad Reza The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Sanavifard, Rasoul Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • Sanayei, Ali An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Sanayei, Ali The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Sanayei, Ali Effective Factors on Social Shopping Intention in Social Commerce [Volume 10, Issue 1, 2018, Pages 97-120]
  • Sanayei, Ali An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [Volume 10, Issue 3, 2018, Pages 509-528]
  • Sanayei, Ali Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
  • Sanayei, Ali An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Sanayei, Ali A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Sanayei, Ali Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Saneian, Zahra Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
  • Sangbor, Mohammad Ali Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
  • Saniei Monfared, Mohammad Ali The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Sanoubar, Naser The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]
  • Satar, Vahid A Model of Brand Performance in Food Industry [Volume 3, Issue 4, 2012, Pages 115-126]
  • Sayed Javadin, Sayed Reza Design of Strategic Planning Model for Human Resources Based on Staff Empowerment Process, Case Study (PEDEX Corporate) [Volume 6, Issue 2, 2014, Pages 251-270]
  • Sayehmiri, Korosh A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Sedaghat, Hadi Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2021, Pages 865-887]
  • Sedghi, Abbas Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
  • Sehhat, Saeed The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Seif, Yaser Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
  • Seif, Yaser Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
  • Sepahvand, Masood The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Sepahvand, Reza The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Sepahvand, Reza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Sepandar, Sadegh Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
  • Sepehri, Mohammad Mehdi An Integrated Pareto/NBD- fuzzy weighted RFM model for customer segmentation in non-contractual setting [Volume 6, Issue 3, 2014, Pages 417-440]
  • Sepehri, Mohammad Mehdi An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
  • Seyed Hashemi Toloon, mohammad reza Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
  • Seyedjavadein, Seyed Reza Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors [Volume 2, Issue 1, 2010]
  • Seyed Javadein, Seyed Reza Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
  • Seyed Javadien, Seyed Reza Gas Consumptions Forecasting in 5th Economic, Social& Political Development Plan Horizon [Volume 3, Issue 1, 2011, Pages 109-234]
  • Seyedjavadin, Seyed Reza Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
  • Seyed Javadin, Seyed Reza Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
  • Seyed Javadin, Seyed Reza Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy [Volume 10, Issue 3, 2018, Pages 673-694]
  • Seyed Javadin, Seyed Reza Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
  • Seyed-Javadin, Seyed Reza A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Seyed Kalali, Nader Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
  • Seyyd Naghavi, Mir Ali Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
  • Seyyedamiri, Nader Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Seyyedamiri, Nader Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Seyyed Amiri, Nader Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
  • Seyyed Hashemi, Mohammad A Cluster Analysis of Marketing Strategies Implementation Barriers in the Car Manufacturing Industry (Case study: Iran Khodro Company) [Volume 2, Issue 4, 2011]
  • Seyyed Javadein, Seyed Reza Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Seyyed Javadin, Seyyed Reza Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
  • Seyyednejad, Diman Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Sfar Zadeh, Mahmoud Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
  • Shabandarzadeh, Hamid Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
  • Shabani, Marjan An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
  • Shabani Nashtaee, Mitra Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Shabani Nashtaee, Mitra Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Shabani Nashtaee, Mitra Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
  • Shaemi, Ali Locus of Control and Word of Mouth Communication among Consumer [Volume 3, Issue 2, 2011, Pages 101-114]
  • Shaemi Barzoki, Ali Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
  • Shaemi Barzoki, Ali Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Shafei, Morteza Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Shafei, Reza Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [Volume 6, Issue 3, 2014, Pages 555-574]
  • Shafei, Reza Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Shafi, Shokoufe Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
  • Shafiee, Maysam Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Shafiee, Maysam Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Shafiei, Navid Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
  • Shafiei Nikabadi, Mohsen The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2021, Pages 838-864]
  • ShahamatNejad, Mina Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Shahbaz Moradi, Saeed Strategic Approach to Human Resource Architecture Conceptual Framework (A study in NIOC) [Volume 6, Issue 1, 2014, Pages 89-106]
  • Shahhoseini, Mohammadali Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Shahhoseini, Mohammadali Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Shahhoseini, Mohammad Ali The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan [Volume 3, Issue 3, 2011, Pages 113-130]
  • Shahhoseini, Mohammad Ali interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
  • Shahhoseini, Mohammad Ali Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Shah Hoseini, Mohamad Ali Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Shah Hoseini, Mohammad Ali Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
  • Shah Hosseini, Mohammad Ali Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
  • Shah Hosseini, Mohammad Ali Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Shah Hosseini, Mohammad Ali A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Shahriari, Mehri From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [Volume 10, Issue 3, 2018, Pages 643-658]
  • Shahroodi, Kambiz Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
  • Shahroodi, Kambiz Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Shahtahmasbi, Esmaeil Investigating the Impact of Business Networks on Competitive Advantage by Explaining the Role of Capability of Building Capabilities Case Study: Construction Industry [Volume 6, Issue 1, 2014, Pages 107-124]
  • Shahtahmasbi, Esmaeil Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
  • Shahtahmasbi, Esmaeil The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Shahtahmasebi, Esmaeil Measuring Relative Efficiency of Competitive Advantage Iranian Using Quantitative Porter Diamond Model, Comparing to Selective Countries - DEA approach [Volume 3, Issue 3, 2011, Pages 91-112]
  • Sham Bayati, Naser Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2021, Pages 956-975]
  • Shamizanjani, Mehdi Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Shami Zanjani, Mehdi Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran [Volume 6, Issue 1, 2014, Pages 41-66]
  • Shami Zanjani, Mehdi A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • ShamiZanjani, Mehdi Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Sharaei, Fatemeh Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]
  • Sharafi, Vahid Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
  • Shariatnejad, Ali Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
  • Shariatzadeh, Hadigheh A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran (A case on Crane Machinery and Industrial Equipment) [Volume 2, Issue 1, 2010]
  • Sharifi, Kiomars Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Sharifi, Kiyoomars Status of Marketing Information System in Medium and Large Size Food Industries [Volume 3, Issue 3, 2011, Pages 1-18]
  • Sharifi, Mahdi Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
  • Sharifi, Mandana Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Sharifi, Seyed Mahdi Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2021, Pages 1069-1091]
  • Sharifi, Seyed Mehdi Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
  • Sharifi, Sharifi Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Shavandi, Zahra Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
  • Sheikh, Reza Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Sheikh, Reza Regulation and Prediction of Customers’ Behaviors Based on Rough Set Theory and Selectability/Rejectability Measures (Case Study: Sony Ericsson Mobile Phones) [Volume 6, Issue 1, 2014, Pages 145-166]
  • Sheikh, Reza Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
  • Sheikh, Reza Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
  • Shekasteband, M The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
  • Shekasteband, Mitra Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
  • Shirazi, Mahmood Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [Volume 3, Issue 4, 2012, Pages 19-34]
  • Shiri, Ardeshir The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks) [Volume 6, Issue 3, 2014, Pages 601-622]
  • Shiri, Ghasemali An Investigation of Values: Laddering with Cosmetic Products Consumers [Volume 10, Issue 2, 2018, Pages 441-460]
  • Shirkavand, Saied Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran [Volume 6, Issue 4, 2015, Pages 867-887]
  • Shirkhodaei, Meisam Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques [Volume 10, Issue 3, 2018, Pages 547-566]
  • Shirkhodaei, Meysam Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Shirkhodaie, Meysam Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Shirkhodaie, Meysam Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Shirmohammadi, Alireza Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Shirvani, Moslem Introducing a Process-based Model for Strategic Foresight in Iranian Companies [Volume 10, Issue 2, 2018, Pages 349-370]
  • Shirzad, Mansour Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Shiva, Aida “Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
  • Shiva, Aida A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • Shoja, Ali Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Shoja, Ali Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Shojae, Yaser Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [Volume 10, Issue 1, 2018, Pages 145-164]
  • Shojaee, Farzane The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Shojaee, Samereh Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
  • Shojaie, Mohammadreza The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran) [Volume 6, Issue 4, 2015, Pages 791-807]
  • Shojaie, Yaser Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company) [Volume 10, Issue 4, 2018, Pages 855-870]
  • Shoul, Abbas Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Siah Sarani Kojori, Mohammad Ali Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
  • Sohrabi, Babak Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
  • Sohrabi, Babak Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study [Volume 10, Issue 3, 2018, Pages 623-642]
  • Sohrabi, Rouhollah Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • Sohrabi Yourtchi, Babak A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Soleimani, Nafiseh Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Soleimani, Sam Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Solgi, Mohammad Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
  • Soltanee, Morteza Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Soltani, Mohammad Reza Knowledge Management Model Selection for A Military Research Organization [Volume 6, Issue 3, 2014, Pages 535-554]
  • Soltani, Morteza Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
  • Soltani, Morteza Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
  • Soltani, Morteza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Soltani, Shima The role of corporate social responsibility on consumer decision making in the food maturing market [Volume 6, Issue 4, 2015, Pages 687-708]
  • Stiri, Mehrdad Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]

T

  • Taab, Mohammad Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products [Volume 3, Issue 3, 2011, Pages 35-56]
  • Tabakhian, Lili "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
  • Tabakhiyan, Leili Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Taban, Mohammad Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Taban, Mohammad The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks) [Volume 6, Issue 3, 2014, Pages 601-622]
  • Taban, Mohammad Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
  • Taban, Mohammad Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Taban, Mohammad Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Tabatabaeenasab, Seyed Mohammad Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
  • Tabatabaee Nasab, Sayyed Mohammad Consumer Clustering on the Base of Their Shopping Styles and Examination of Its Relationship with Innate Innovativeness and NEO Personality Dimensions [Volume 6, Issue 2, 2014, Pages 337-358]
  • Tabatabaee Nasab, Sayyed Mohammad consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
  • Tabatabaee Nasab, Seyed Mohammad Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
  • Tabatabaie Kalejahi, Seyed Vahid Analyzing Pricing Strategies of MTN-Irancell [Volume 2, Issue 4, 2011]
  • Tabatabaie Kalejahi, Seyed Vahid Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company) [Volume 6, Issue 3, 2014, Pages 647-664]
  • Tabesh, Alireza Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Tafaghodi, Hamid Reza Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Taghavi, Seyed Mehran Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Taghavi Fard, Mohammad Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Taghavi Fard, Mohammad Taghi The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider) [Volume 3, Issue 4, 2012, Pages 55-74]
  • Taghizadeh Yazdi, Mohamad Reza Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
  • Tahbaz, Mansour Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Taheri, ghazale Failure of value co-creation; Co-destruction of brand value in social media [(Articles in Press)]
  • Taheri, Ghazale Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Taheri, Ghazale Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • TaheriKia, Fariz Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Taheri Mina, Fozieh Identification Formative Antecedents Archetypes [(Articles in Press)]
  • Taherparvar, Nastaran Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
  • Tajaddini, Faride The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
  • Tajadin, Mahdi The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Tajzadeh Namin, Abolfazl The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2011]
  • Takhireh, Zahra Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Talebi, Kambeiz The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Talebi, Kambiz The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Talebi, Kambiz The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
  • Talebnejad, Atefeh Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Taleghani, GholamReza Assessing Encouraging Macro and Micro Policies of Entrepreneurship Development in Iran [Volume 3, Issue 2, 2011, Pages 133-148]
  • Taleghani, Mohammad Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
  • Taleghani, Mohammad Taleghani A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Tavakoli, Gholamreza Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Tayaran, Shahrzad Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Tayebi, Talieh Structuring and Ranking the Strategic Objectives Using the Fuzzy Cognitive Mapping Approach and BORDA-OWA Method [Volume 10, Issue 4, 2018, Pages 871-888]
  • Tazadeh Namin, Aidin The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products) [Volume 2, Issue 4, 2011]
  • Tellohosseini, Farrokh Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • Teymoori, Hadi Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
  • Teymouri, Hadi Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2021, Pages 911-933]
  • Tirandaz, Sahar Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [Volume 10, Issue 1, 2018, Pages 207-228]
  • Tolabi, Zeinab The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad) [Volume 10, Issue 4, 2018, Pages 815-834]
  • Toloie, Pedram Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
  • Tondkar, Hedyeh Impact of Green Marketing Mix on Consumer Decision Making Process [Volume 2, Issue 2, 2010]
  • Tootian Esfehani, Sedighe Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Torabi, Mohammad Amin Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Torkashvand, Golnaz Recognizing the items of after sales services quality and Exploring the relationships among these items and customer satisfaction in Informatics Services Corporation [Volume 2, Issue 4, 2011]
  • Torkestani, Mohamad Saleh Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Torkestani, Mohammad saleh Typology of Export Behavior of Exporting Firms in Iran Electrical Industry [Volume 10, Issue 1, 2018, Pages 1-30]
  • Torkestani, Mohammad Saleh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Torkestani, Mohammad Saleh Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness. [(Articles in Press)]
  • Torkzadeh, Samaneh A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
  • Toulabi, Zeinab The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Tourchian, Alireza The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2021, Pages 1006-1029]

V

  • Vadie Nowghabi, Ali Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
  • Vafae, Farhad Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Vahabie, Abdol Hossein The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Vakil Alroaia, Younos Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Valipour, Alireza Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence [Volume 6, Issue 3, 2014, Pages 455-474]
  • Valipour, Alireza Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Valizade, Mozhde Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Varasteh, Hamed Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Vares, Hamed Investigating the Relationship between Strategic Sensemaking and Business Model Innovation [Volume 10, Issue 2, 2018, Pages 487-507]
  • Vares, Hamed Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Vares, Seyed Hamed The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Vares, Seyed Hamed Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
  • Vares, Seyed Hamed A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Vares, Seyed Hamed Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Vedadi, Ahmad Survey the Effect of Personal Characteristics on Work Relations of Marketing & Sales Managers [Volume 3, Issue 1, 2011, Pages 57-130]
  • Venouss, Davar Venouss Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
  • Verij Kazemi, Reza Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Veshkaei Nejad, Seyedeh Sadaf Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Viseh, Seyyed Mahdi Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
  • Vishlaghi, Mahdieh Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]

Y

  • Yadegari, Mohamad Hasan Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
  • Yadollahi, Shahrbanoo Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
  • Yahyazadeh far, Mohammad Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel ( [Volume 3, Issue 2, 2011, Pages 23-40]
  • Yakideh, Keikhosro Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Yasini, Ali Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Yavarifar, Babak Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
  • Yavarzadeh, Yavarzadeh Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Yazdani, Hamid Reza Survey of Theory-building Barriers in Social Sciences Area [Volume 1, Issue 2, 2009]
  • Yazdani, Hamid Reza Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction [Volume 1, Issue 2, 2009]
  • Yazdani, Hamid Reza Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Yazdani, Hamid Reza Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan [Volume 6, Issue 4, 2015, Pages 731-753]
  • Yazdani, Hamid Reza An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
  • Yazdani, Hamid Reza Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry [Volume 10, Issue 2, 2018, Pages 325-348]
  • Yazdani, Hamid Reza Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management [Volume 10, Issue 4, 2018, Pages 835-854]
  • Yazdani, Hamid Reza Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Yazdani, Hamid Reza Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Yazdani, Hamid Reza Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Yazdani, Hamid Reza Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Yazdanshenas, Mehdi Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company [Volume 2, Issue 2, 2010]
  • Yazdanshenas, Mehdi Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
  • Yoosofpour, Afsaneh Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
  • Yousefi, Mohammad Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Yousefi, Mojtaba Investigating the effect of augmented reality features on the formation of psychological inspiration [(Articles in Press)]
  • Yousefian Arani, Vahid Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Yousefi Dastjerdi, mohamma hasan A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [Volume 2, Issue 1, 2010]

Z

  • Zafarian, Reza Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach [Volume 3, Issue 1, 2011, Pages 91-198]
  • Zali, Mohammad Reza Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Zaman Fashami, Rahime Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Zamani, Hosein Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Zamani, Mahmoud Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
  • Zamani Moghadam, A. Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Zandipour, Tayebeh Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram [Volume 10, Issue 3, 2018, Pages 529-546]
  • Zanganeh, Mehdi Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level [Volume 10, Issue 4, 2018, Pages 761-776]
  • Zare, Ghasem The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Zare, Mohammad Sadegh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Zare Ahmadabadi, Habib Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Zareh Ahmadabadi, Habib Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd) [Volume 6, Issue 3, 2014, Pages 517-534]
  • Zarei, Azim Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
  • Zarei, Azim Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
  • Zarei, Azim Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method [Volume 10, Issue 3, 2018, Pages 567-582]
  • Zarei, Azim Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Zarei, Ghasem Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [(Articles in Press)]
  • Zareian, Mohammad An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement [Volume 1, Issue 3, 2009]
  • Zareian, Mohammad Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Zarei Dudaji, A. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Zareie Matin, hasan A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework [Volume 2, Issue 4, 2011]
  • Zarei Matin, Hasan Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Zarepour Nasirabadi, Ebrahim Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
  • Ziaei Bideh, A.R. Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Zoëga Ramsøy, Thomas The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Zohouri, Bahareh Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [Volume 3, Issue 2, 2011, Pages 149-172]
  • Zokaei Ashtiani, Amin Analysis of Competitive Assessment Indexes in Electricity Market of Iran [Volume 2, Issue 2, 2010]
  • Zolfagharzadeh, Mohammad Mahdi Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Zonoozi, Seyyed Jafar Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]